Thursday 30th April
Sixways Stadium, Worcester
What to Expect
Worcestershire Festival of business introduces Authentic 121s to make networking easier and more effective
Networking is one of the main reasons people attend business festivals, yet in a busy expo environment it can also be one of the hardest things to get right.
Crowded stands, limited time and uncertainty over who to approach can mean valuable conversations never happen. For many attendees, especially those new to events or attending alone, networking can feel more accidental than intentional.
This year, the Worcestershire Festival of Business is introducing a new feature designed to change that.
Authentic 121s, sponsored and delivered by growth consultancy Authentic, will give attendees a simple way to arrange short, relevant business introductions during the festival. The aim is to help people meet the right contacts faster and get more value from their time at the event.
How Authentic 121s will work
Attendees will be invited to opt into the feature ahead of the event.
Those who join will:
• Complete a short profile describing their business and who they want to meet
• Be included in an online “Who You Can Book” list, making it easy for others to request a 10 minute introductory meeting
• Receive simple emails guiding them through how to set up their online calendar and get the most from the feature
• Be notified when booking opens so they can arrange conversations before the event
On the day, the Authentic team will host the activation on site, helping attendees find each other, manage bookings and facilitate introductions where needed.
The feature will be open to both exhibitors and visitors.
